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Local Search Results

What local SEO actually means in 2026

Local SEO is the practice of optimising your business to appear for searches with local intent — “near me”, city-specific, or implicitly local queries. For multi-location brands, local SEO drives 30-60% of total store visits and is often the cheapest customer acquisition channel.

Modern local SEO has three components: a perfectly optimised Google Business Profile, consistent business citations across 50+ directories, and a steady cadence of authentic reviews. Get those three right and the Map Pack tends to follow.

Google Business Profile optimisation

Your Google Business Profile is the centrepiece of local SEO. We optimise every field — primary & secondary categories, attributes, products, services, posts, Q&A, photos. Then we layer the operational discipline (weekly post cadence, photo refresh, Q&A response within 12 hours) that drives ranking signals Google rewards.

Citations & NAP consistency

NAP = Name, Address, Phone. Inconsistent NAP across directories is the #1 silent killer of local SEO performance. We audit, clean, and submit to the 50 most important citation sources for your country and industry.

Review velocity & response

Review count and recency drive Map Pack rankings. We deploy review request automation (post-purchase, post-service) and craft response templates for every star rating. Our clients average a 0.4-star lift in the first 90 days.

Location pages that rank

Multi-location brands need a dedicated landing page per city or service area. Our local SEO team writes these from scratch with on-page optimisation, schema, embedded maps, internal linking, and trust signals.

Local schema markup

LocalBusiness schema, plus type-specific extensions (Restaurant, Dentist, FinancialService, etc.). We mark up hours, services, location, geo, reviews, and FAQ to maximise rich-result eligibility.

Pricing

Local SEO retainers start at $2,800/month for single-location brands and scale to $12,000/month for multi-location chains with 50+ locations.

Local SEO FAQs

How long until local SEO works?

Map Pack lifts typically appear in 60-90 days, with compounding through month 6.

Do you handle review generation?

Yes. We deploy automated review request workflows in Klaviyo, Birdeye, or your platform of choice.

Do you do white-label local SEO?

Yes — for agencies serving SMB clients. Reach out for white-label pricing.