eCommerce SEO
Built for Revenue
Vertical Teams eCommerce SEO services scale Shopify, BigCommerce, and Magento stores by ranking category pages, fixing technical issues that crush conversion, and earning links that compound.
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Why eCommerce SEO is different
eCommerce SEO is structurally different from B2B or content-site SEO. You have 100-10,000+ pages (categories, sub-categories, products, brand pages), seasonal demand cycles, faceted navigation that creates crawl traps, and conversion rates that depend on technical performance.
Our eCommerce SEO team has shipped $80M+ in attributed organic revenue across Shopify, BigCommerce, Magento, and headless commerce stores. The playbook below is what we deploy on day one.
Technical eCommerce SEO
Faceted navigation, parameter URLs, canonicalisation, pagination, internal site search — eCommerce SEO has 5x the technical surface of a content site. We start every engagement with a 150-point technical audit covering crawl, indexation, Core Web Vitals, and Shopify/Magento-specific issues.
Category page optimisation
Category pages are where eCommerce SEO revenue is won or lost. They target the highest-volume, highest-intent commercial keywords. We rewrite metadata, add buyer-guide content above the fold, and structure internal linking from blog content to drive authority.
Product page SEO
Product pages are about three things: structured data (Product schema with price, availability, reviews), unique copy that doesn’t duplicate the manufacturer feed, and conversion signals (reviews, FAQs, returns).
Content marketing for eCommerce
Buyer-guide content (“best X for Y”, “how to choose X”) sits at the top of the funnel and feeds your category pages. We map 30-50 top-of-funnel topics per major category and ship them as long-form guides.
Link earning for stores
eCommerce link earning is about original product photography, customer photo banks, brand collaborations, and digital PR around launches. We avoid guest-post spam and link buying — both will eventually torpedo your rankings.
Pricing
eCommerce SEO retainers start at $5,500/month for stores under $2M ARR and scale to $22,000/month for enterprise stores at $50M+.
eCommerce SEO FAQs
Do you work with Shopify Plus and Magento?
Yes. Most of our eCommerce SEO work is on Shopify and Shopify Plus, with a sizeable Magento & BigCommerce portfolio.
Do you write product descriptions?
For top-revenue products, yes. For 5,000+ SKUs we build templates and review the highest-value 10%.
How is eCommerce SEO measured?
Organic sessions, organic revenue, average order value, organic conversion rate, and Core Web Vitals.
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