Turn Lists Into Revenue with Email Marketing Automation
Vertical Teams builds email marketing automation that generates $42 for every $1 spent — lifecycle flows, broadcasts, segmentation, and deliverability in Klaviyo, HubSpot, or Customer.io.
Why email marketing automation still pays the bills
Despite every “email is dead” headline, email marketing automation continues to return more revenue per dollar than any other channel — $36-$42 per $1 according to HubSpot and Klaviyo industry benchmarks. The brands not seeing those numbers aren’t a victim of inboxes — they’re a victim of “send a newsletter once a month and hope”.
Our email marketing automation playbook
1. Audit + deliverability
Audit of every active flow, sender reputation, DMARC/SPF/DKIM, last 90 days of broadcasts. Deliverability fixes alone usually lift revenue 15-25%.
2. Lifecycle flow architecture
Welcome, abandoned cart, abandoned checkout, post-purchase, win-back, browse abandonment, replenishment, VIP, sunset.
3. Segmentation that respects the inbox
By engagement, behaviour, lifecycle stage. Broadcasts go to the right people only.
4. Broadcast cadence
4-12 broadcasts per month, mixing educational content, social proof, product launches, and offer-led promotions.
5. Revenue attribution
Every email tagged for UTM-level reporting. You see attributed revenue by flow, broadcast, segment.
What’s included
- Account + deliverability audit
- Lifecycle flow build (12-20 flows)
- 4-12 broadcasts per month
- Segmentation strategy
- Landing pages for list growth
- Monthly report + strategy call
- Custom revenue dashboard
Real client results
“Email marketing automation went from 8% of revenue to 31% in five months. The welcome series alone pays our retainer 4x over.” — DTC e-commerce founder
Pricing
Email marketing automation retainers start at $4,200/month for a single platform and scale to $12,000/month for multi-brand programmes.
Email marketing automation FAQs
Which platforms do you support?
Klaviyo, HubSpot, Customer.io, ActiveCampaign, Marketo, Iterable, MailerLite, Mailchimp, and Brevo.
Do you write all the copy?
Yes. Senior email copywriters who’ve shipped tens of millions in attributable revenue.
How fast can flows go live?
Welcome in week one. Cart + checkout abandonment in week two. Full lifecycle library in 30-45 days.
Ready to scale with email marketing automation?
Free 30-minute audit. We’ll review your last 90 days of email revenue.
Book Free Email Audit →