Build a Brand Worth
Following with Social Media Marketing

Why social media marketing matters in 2026

Social media marketing is no longer about posting nicely cropped quotes. The platforms have collapsed into a short-form video distribution layer where attention is rented from creators and earned through community. Read the latest LinkedIn Marketing playbook or Instagram Creators resources for context.

Our social media marketing approach

1. Channel-by-channel strategy

We pick 2-3 platforms where your audience actually consumes content.

2. Content pillars + 60/30/10 mix

Every social media marketing engagement starts with 3-5 content pillars — 60% educational, 30% entertaining, 10% promotional.

3. Short-form video sprint

Our team writes hooks, scripts, B-roll briefs every two weeks. We edit and ship.

4. Community management as a sales channel

Inbound DMs, comment replies managed by a community lead who logs conversations in your CRM.

5. Creator partnerships at performance pricing

Less cool deals, more performance deals.

What’s included

• Channel audit + 90-day strategy
• 3-5 content pillars + content bank
• 16-40 short-form videos per month
• Community management
• 2-4 creator partnerships per quarter
• Monthly report + strategy call
• Custom dashboard

Real client results

“Social media marketing with Vertical Teams added 24k followers and 412 inbound demo requests in 6 months.” — Head of Brand, B2B SaaS

Pricing

Social media marketing retainers start at $4,800/month and scale to $16,000/month. See full pricing.

Social media marketing FAQs

Do you produce the video content?

Yes. We script, edit, animate. We can also coordinate shoot days.

Which platforms?

LinkedIn, Instagram, TikTok, YouTube Shorts, X, and Facebook.

How fast will I see results?

Engagement lifts in 30-45 days. Meaningful follower growth in 90-120 days.